目标 (mùbiāo)

目标 refers to a goal, target, or objective that a person or group is working to achieve or reach.

Meanings

[noun] Goal; target; objective (an aim or destination one works toward).

Example Sentences

我的目标是在一年内学会日语。 Wǒ de mùbiāo shì zài yī nián nèi xuéhuì Rìyǔ. My goal is to learn Japanese within one year.

他们定下了今年的销售目标。 Tāmen dìng xià le jīnnián de xiāoshòu mùbiāo. They set the sales target for this year.

要实现目标，需要坚持努力。 Yào shíxiàn mùbiāo, xūyào jiānchí nǔlì. To achieve your goals, you need to keep working hard.

这个队伍的目标是赢得比赛冠军。 Zhège duìwu de mùbiāo shì yíngdé bǐsài guànjūn. This team's objective is to win the championship.

Collocations

Collocation	Meaning
实现目标	to achieve a goal
设定目标	to set a goal
达到目标	to reach a target
明确目标	to clarify the objective
长期目标	long-term goal

Usage Notes

目标 can refer to both abstract goals (life goals, career goals) and concrete targets (a bullseye, a sales figure). In business and academic contexts, 目标 is very frequently paired with 实现 (to achieve) or 达到 (to reach).

Memory Hook

目 means "eye" and 标 means "mark/sign"; 目标 is the mark your eye is fixed on, the thing you are aiming at.