策略 (cèlüè)

策略 refers to a strategy, tactic, or planned approach used to achieve a specific goal or handle a situation effectively.

Meanings

[noun] strategy; tactic; approach; a carefully planned method for achieving a goal

Example Sentences

公司需要制定新的市场策略。 Gōngsī xūyào zhìdìng xīn de shìchǎng cèlüè. The company needs to develop a new marketing strategy.

在谈判中，掌握正确的策略非常重要。 Zài tánpàn zhōng, zhǎngwò zhèngquè de cèlüè fēicháng zhòngyào. In negotiations, mastering the right tactics is very important.

他改变了策略，最终赢得了比赛。 Tā gǎibiàn le cèlüè, zuìzhōng yíngdé le bǐsài. He changed his strategy and ultimately won the competition.

这个问题需要用灵活的策略来处理。 Zhège wèntí xūyào yòng línghuó de cèlüè lái chǔlǐ. This problem needs to be handled with flexible tactics.

Collocations

Collocation	Meaning
市场策略	marketing strategy
发展策略	development strategy
制定策略	to formulate a strategy
灵活策略	flexible tactics

Usage Notes

策略 emphasizes the tactical and planned nature of an approach, often with a shorter-term or more flexible focus than 战略 (zhànlüè), which implies grand, long-term strategy. At B1 level, 策略 appears in business, sports, and problem-solving contexts.

Memory Hook

策 means "plan/scheme" and 略 means "outline/brief plan": a 策略 is a sketched-out plan, a tactical outline for getting things done.