受众 (shòuzhòng) — audience; target audience

受众 (shòuzhòng)

受众 refers to the intended audience or target group for media, advertising, publications, or any form of communication -- the people who receive and consume a message.

Meanings

1. [noun] audience; target audience; readership; viewership

Example Sentences

这部电影的受众主要是年轻人。 Zhè bù diànyǐng de shòuzhòng zhǔyào shì niánqīngrén. The primary audience for this film is young people.

广告公司需要了解产品的目标受众。 Guǎnggào gōngsī xūyào liǎojiě chǎnpǐn de mùbiāo shòuzhòng. Advertising companies need to understand the target audience of a product.

这本杂志的受众是受过高等教育的读者。 Zhè běn zázhì de shòuzhòng shì shòuguò gāoděng jiàoyù de dúzhě. The readership of this magazine is readers with higher education.

社交媒体帮助品牌精准触达受众。 Shèjiāo méitǐ bāngzhù pǐnpái jīngzhǔn chùdá shòuzhòng. Social media helps brands reach their audience with precision.

内容创作者应该根据受众的需求调整风格。 Nèiróng chuàngzuò zhě yīnggāi gēnjù shòuzhòng de xūqiú tiáozhěng fēnggé. Content creators should adjust their style based on the needs of their audience.

扩大受众范围是这次宣传活动的主要目标。 Kuòdà shòuzhòng fànwéi shì zhè cì xuānchuán huódòng de zhǔyào mùbiāo. Expanding the audience reach is the main goal of this promotional campaign.

Collocations

Usage Notes

受众 is a media and communications term borrowed from academic and journalistic Chinese. 受 means "to receive" and 众 means "the masses/many people," so 受众 literally means "those who receive." It is more formal and specific than 观众 (spectators/viewers) or 听众 (listeners), as it emphasizes the communicative relationship between sender and receiver.

In marketing contexts, 目标受众 (target audience) is the standard term, equivalent to the English "target demographic." 受众 is primarily a written/formal word; in casual speech, people might say 观众 or 用户 instead.

Memory Hook

受 means "receive" and 众 means "the masses" -- 受众 are the masses who receive your message, i.e., your audience.