推广 (tuīguǎng)

推广 means to promote something so that it reaches a wider audience or is adopted more broadly, whether it is a technology, practice, language, product, or policy.

Meanings

[verb] to promote; to popularize; to spread; to roll out (to a wider audience or larger scale)

Example Sentences

政府积极推广普通话教育，使不同方言地区的人们能够顺畅交流。 Zhèngfǔ jījí tuīguǎng pǔtōnghuà jiàoyù, shǐ bùtóng fāngyán dìqū de rénmen néng gòu shùnchàng jiāoliú. The government has actively promoted Mandarin education, enabling people from different dialect regions to communicate smoothly.

这款软件在试点成功后，公司决定在全国范围内大规模推广。 Zhè kuǎn ruǎnjiàn zài shìdiǎn chénggōng hòu, gōngsī juédìng zài quánguó fànwéi nèi dàguīmó tuīguǎng. After a successful pilot, the company decided to roll out this software on a large scale nationwide.

推广绿色出行方式，如骑行和公共交通，有助于减少城市的碳排放量。 Tuīguǎng lǜsè chūxíng fāngshì, rú qíxíng hé gōnggòng jiāotōng, yǒuzhù yú jiǎnshǎo chéngshì de tàn páifàng liàng. Promoting green modes of transportation, such as cycling and public transit, helps reduce urban carbon emissions.

这种新型农业技术已经在多个省份得到了成功推广，农业产量大幅提高。 Zhè zhǒng xīnxíng nóngyè jìshù yǐjīng zài duō gè shěngfèn dédào le chénggōng tuīguǎng, nóngyè chǎnliàng dàfú tígāo. This new agricultural technology has been successfully promoted in multiple provinces, significantly increasing agricultural output.

各大品牌纷纷利用社交媒体推广自己的产品，精准触达目标消费群体。 Gè dà pǐnpái fēnfēn lìyòng shèjiāo méitǐ tuīguǎng zìjǐ de chǎnpǐn, jīngzhǔn chùdá mùbiāo xiāofèi qúntǐ. Major brands are using social media to promote their products, precisely reaching their target consumer groups.

学校通过多种活动推广阅读文化，鼓励学生养成每天阅读的良好习惯。 Xuéxiào tōngguò duō zhǒng huódòng tuīguǎng yuèdú wénhuà, gǔlì xuéshēng yǎngchéng měitiān yuèdú de liánghǎo xíguàn. Schools are promoting a reading culture through various activities, encouraging students to develop the good habit of reading every day.

Collocations

Collocation	Meaning
大力推广	to vigorously promote/popularize
推广应用	to promote and apply; to roll out applications
推广普通话	to promote Mandarin
推广新技术	to promote new technology
全面推广	to promote comprehensively
推广模式	promotion model; rollout model

Usage Notes

推广 specifically means to promote something to a wider scope or broader audience, often with the goal of making it the norm or standard. It is different from 宣传 (propaganda/promotion in a publicity sense) in that 推广 focuses on adoption and widespread use, while 宣传 focuses on messaging and awareness.

推广 is commonly used in contexts like technology rollout (推广新技术), language promotion (推广普通话), product marketing (推广产品), and policy implementation (推广政策). The phrase 大力推广 (to vigorously promote) is a very common collocate.

Memory Hook

推 (to push) + 广 (wide/broad) — 推广 is to push something out widely until it spreads far and broad.