点击率 (diǎnjī lǜ) — Click-through rate, click rate
HSK 5 | noun | the percentage of users who click on a link or ad; click-through rate
点击率 (diǎnjī lǜ)
点击率 is a digital marketing and internet term referring to the ratio of users who click on a specific link, advertisement, or piece of content compared to the total number of users who view it.
Meanings
- [noun] click-through rate (CTR); click rate; number of clicks (as a measure of popularity)
Example Sentences
这篇文章的点击率在发布后几小时内就突破了一百万。 Zhè piān wénzhāng de diǎnjī lǜ zài fābù hòu jǐ xiǎoshí nèi jiù tūpòle yī bǎi wàn. This article's click count broke one million within a few hours of publication.
提高广告的点击率是数字营销团队的重要目标之一。 Tígāo guǎnggào de diǎnjī lǜ shì shùzì yíngyāo tuánduì de zhòngyào mùbiāo zhī yī. Increasing the advertisement click-through rate is one of the important goals of the digital marketing team.
这个视频标题非常吸引人，因此获得了极高的点击率。 Zhège shìpín biāotí fēicháng xīyǐn rén, yīncǐ huòdéle jí gāo de diǎnjī lǜ. This video's title is very engaging, and it therefore received an extremely high click rate.
内容质量和标题吸引力是影响文章点击率的两大因素。 Nèiróng zhìliàng hé biāotí xīyǐn lì shì yǐngxiǎng wénzhāng diǎnjī lǜ de liǎng dà yīnsù. Content quality and headline appeal are two major factors influencing an article's click-through rate.
该平台通过算法推荐高点击率的内容给更多用户。 Gāi píngtái tōngguò suànfǎ tuījiàn gāo diǎnjī lǜ de nèiróng gěi gèng duō yònghù. The platform uses algorithms to recommend high-click content to more users.
为了提升点击率，运营团队专门优化了文章的封面图和标题。 Wèile tíshēng diǎnjī lǜ, yùnyíng tuánduì zhuānmén yōuhuà le wénzhāng de fēngmiàn tú hé biāotí. To boost click-through rates, the operations team specifically optimized the article's cover image and title.
Collocations
| Collocation | Meaning |
|---|---|
| 提高点击率 | increase click-through rate |
| 广告点击率 | ad click-through rate |
| 高点击率 | high click rate |
| 点击率排名 | click rate ranking |
| 点击率数据 | click rate data |
| 优化点击率 | optimize click-through rate |
Usage Notes
点击率 is a digital age term directly related to internet content. It combines 点击 (to click) and 率 (rate/ratio). In Chinese internet and media contexts, 点击率 can refer both to click-through rate (CTR -- the ratio of clicks to views) and to raw view/click count (sometimes used loosely to mean "how many times something was clicked").
This word is essential vocabulary for anyone working in digital media, e-commerce, or content marketing in China. Related terms include 转化率 (conversion rate), 曝光量 (exposure/impressions), and 流量 (traffic/flow of users).
Memory Hook
点击 = click (to point and click), 率 = rate -- click rate -- how often people are clicking.