品牌 (pǐnpái)

品牌 refers to a brand -- the name, image, and identity associated with a product or company -- and is a key term in business, marketing, and consumer culture.

Meanings

[noun] brand; brand name; trademark identity

Example Sentences

苹果是全球最具价值的品牌之一。 Píngguǒ shì quánqiú zuì jù jiàzhí de pǐnpái zhī yī. Apple is one of the most valuable brands in the world.

建立一个强大的品牌需要多年的努力。 Jiànlì yī gè qiángdà de pǐnpái xūyào duō nián de nǔlì. Building a strong brand requires many years of effort.

消费者越来越倾向于选择本土品牌。 Xiāofèi zhě yuè lái yuè qīngxiàng yú xuǎnzé běntǔ pǐnpái. Consumers are increasingly inclined to choose domestic brands.

这个品牌以高质量和可靠性著称。 Zhège pǐnpái yǐ gāo zhìliàng hé kěkào xìng zhùchēng. This brand is known for its high quality and reliability.

品牌形象对于公司的长期发展至关重要。 Pǐnpái xíngxiàng duìyú gōngsī de chángqī fāzhǎn zhìguān zhòngyào. Brand image is crucial to the long-term development of a company.

他们花费大量资金进行品牌推广。 Tāmen huāfèi dàliàng zījīn jìnxíng pǐnpái tuīguǎng. They spent large amounts of money on brand promotion.

Collocations

Collocation	Meaning
品牌形象	brand image
品牌意识	brand awareness
品牌推广	brand promotion
知名品牌	well-known brand
品牌价值	brand value
打造品牌	to build / create a brand

Usage Notes

品牌 is the standard modern term for "brand" in Chinese business and marketing. 品 means "quality/product" and 牌 means "sign/nameplate/license," so 品牌 literally refers to the mark of quality on a product.

In everyday speech, 牌子 (páizi) is the more colloquial synonym for brand, while 品牌 is used in formal and business contexts. Brand-related vocabulary forms an important cluster: 品牌战略 (brand strategy), 品牌忠诚度 (brand loyalty), 品牌效应 (brand effect).

Memory Hook

品 means "quality" and 牌 means "signboard/label." A 品牌 is the quality label that identifies a product -- the brand's promise of quality stamped on everything it makes.