市场份额 (shìchǎng fèn'é) — market share
HSK 5 | noun phrase | the portion of a market controlled by a company or product
市场份额 (shìchǎng fèn'é)
Market share refers to the percentage of a market's total sales or revenue that is earned by a particular company, product, or brand over a specified period.
Meanings
- [noun phrase] market share; the portion of market controlled by a company or product
Example Sentences
该公司在智能手机市场的份额已超过30%。 Gāi gōngsī zài zhìnéng shǒujī shìchǎng de fèn'é yǐ chāoguò 30%. The company's share of the smartphone market has exceeded 30%.
两家企业激烈竞争，争夺国内市场份额。 Liǎng jiā qǐyè jīliè jìngzhēng, zhēngduó guónèi shìchǎng fèn'é. The two companies are competing fiercely for domestic market share.
通过降低价格，他们成功扩大了市场份额。 Tōngguò jiàngdī jiàgé, tāmen chénggōng kuòdàle shìchǎng fèn'é. By lowering prices, they successfully expanded their market share.
市场份额的下降表明公司需要调整营销策略。 Shìchǎng fèn'é de xiàjiàng biǎomíng gōngsī xūyào tiáozhěng yíngxiāo cèlüè. The decline in market share indicates the company needs to adjust its marketing strategy.
新产品的推出帮助公司抢占了更大的市场份额。 Xīn chǎnpǐn de tuīchū bāngzhù gōngsī qiǎngzhànle gèng dà de shìchǎng fèn'é. The launch of new products helped the company seize a larger market share.
分析市场份额的变化对制定商业战略至关重要。 Fēnxī shìchǎng fèn'é de biànhuà duì zhìdìng shāngyè zhànlüè zhìguān zhòngyào. Analyzing changes in market share is crucial for developing business strategy.
Collocations
| Collocation | Meaning |
|---|---|
| 扩大市场份额 (kuòdà shìchǎng fèn'é) | to expand market share |
| 争夺市场份额 (zhēngduó shìchǎng fèn'é) | to compete for market share |
| 占据市场份额 (zhànjù shìchǎng fèn'é) | to hold/occupy market share |
| 市场份额下降 (shìchǎng fèn'é xiàjiàng) | decline in market share |
| 市场份额增长 (shìchǎng fèn'é zēngzhǎng) | growth in market share |
| 全球市场份额 (quánqiú shìchǎng fèn'é) | global market share |
Usage Notes
市场份额 is a standard business and economics term used in corporate reporting, market analysis, and business news. It is always used in formal contexts -- business meetings, financial reports, academic papers on economics.
份额 alone means "share" or "portion" and can appear in other compound terms. The measure for market share is typically expressed as a percentage (百分比) or described with verbs like 占 (to account for/occupy) and 超过 (to exceed).
Memory Hook
市场 (market) + 份额 (one's share/portion) -- your slice of the market pie. How big is your piece?