营销 (yíngxiāo)

营销 is the standard Chinese term for marketing -- the activities involved in promoting and selling products or services, including research, advertising, and brand management.

Meanings

[noun] marketing
[verb] to market; to promote and sell

Example Sentences

内容营销是当前最受品牌青睐的数字营销策略之一。 Nèiróng yíngxiāo shì dāngqián zuì shòu pínpái qīnglài de shùzì yíngxiāo cèlüè zhī yī. Content marketing is currently one of the most favoured digital marketing strategies among brands.

这家初创公司凭借精准的社交媒体营销，以极低的成本迅速打开了市场。 Zhè jiā chūchuàng gōngsī píngjiè jīngzhǔn de shèjiāo méitǐ yíngxiāo, yǐ jí dī de chéngběn xùnsù dǎkāile shìchǎng. This start-up company used precise social media marketing to rapidly open up the market at very low cost.

她在大学期间主修市场营销，毕业后加入了一家知名广告公司。 Tā zài dàxué qījiān zhǔxiū shìchǎng yíngxiāo, bìyè hòu jiārùle yī jiā zhīmíng guǎnggào gōngsī. She majored in marketing at university and joined a well-known advertising company after graduation.

营销活动的成功与否不仅取决于预算，更取决于对目标受众的精准把握。 Yíngxiāo huódòng de chénggōng yǔfǒu bùjǐn qǔjuéyú yùsuàn, gèng qǔjuéyú duì mùbiāo shòuzhòng de jīngzhǔn bǎwò. The success of a marketing campaign depends not only on the budget but more importantly on a precise grasp of the target audience.

随着人工智能技术的发展，数据驱动的智能营销正在改变传统广告模式。 Suízhe rén gōng zhìnéng jìshù de fāzhǎn, shùjù qūdòng de zhìnéng yíngxiāo zhèngzài gǎibiàn chuántǒng guǎnggào móshì. With the development of artificial intelligence technology, data-driven intelligent marketing is transforming traditional advertising models.

这款产品的营销策略十分成功，仅用三个月就实现了全年的销售目标。 Zhè kuǎn chǎnpǐn de yíngxiāo cèlüè shífēn chénggōng, jǐn yòng sān gè yuè jiù shíxiànle quán nián de xiāoshòu mùbiāo. The marketing strategy for this product was highly successful, achieving the full-year sales target in just three months.

Collocations

Collocation	Meaning
市场营销	market marketing; marketing (as a field)
数字营销	digital marketing
营销策略	marketing strategy
内容营销	content marketing
营销活动	marketing campaign/activity
口碑营销	word-of-mouth marketing

Usage Notes

营销 is more comprehensive than 销售 (sales -- focused on the transaction itself). 营销 covers the full process of creating awareness, building a brand, and driving purchases, while 销售 is specifically about the act of selling. 市场营销 is the full form used in academic and professional settings (e.g., 市场营销专业 -- marketing major).

In contemporary discourse, 营销 appears frequently with digital modifiers: 网络营销 (online marketing), 社交媒体营销 (social media marketing), 病毒营销 (viral marketing). These are important vocabulary items for B2-level media and business texts.

Memory Hook

营 (manage/operate/run -- as in running a business camp) + 销 (sell/liquidate/eliminate) -- operating the selling: marketing.