运营 (yùnyíng) — to operate; operations

运营 (yùnyíng)

运营 refers to the ongoing operation and management of a business, platform, or service, and is a core term in Chinese business, marketing, and management contexts at B2 level.

Meanings

1. [verb] to operate; to run (a business or service)
2. [noun] operations; management of ongoing activities

Example Sentences

这家公司运营着全国最大的电商平台之一。 Zhè jiā gōngsī yùnyíngzhe quánguó zuì dà de diànshāng píngtái zhī yī. This company operates one of the largest e-commerce platforms in the country.

内容运营是提升用户活跃度的重要手段。 Nèiróng yùnyíng shì tíshēng yònghù huóyuèdù de zhòngyào shǒuduàn. Content operations is an important means of increasing user engagement.

该平台已经稳定运营了超过十年。 Gāi píngtái yǐjīng wěndìng yùnyíngle chāoguò shí nián. The platform has been operating steadily for more than ten years.

运营成本的上升迫使公司重新审视定价策略。 Yùnyíng chéngběn de shàngshēng pòshǐ gōngsī chóngxīn shěnshì dìngjià cèlüè. Rising operating costs forced the company to reconsider its pricing strategy.

她负责整个品牌的社交媒体运营工作。 Tā fùzé zhěnggè pǐnpái de shèjiāo méitǐ yùnyíng gōngzuò. She is responsible for the social media operations of the entire brand.

有效的运营管理是企业长期发展的基础。 Yǒuxiào de yùnyíng guǎnlǐ shì qǐyè chángqī fāzhǎn de jīchǔ. Effective operational management is the foundation for the long-term development of an enterprise.

Collocations

Usage Notes

运营 is a modern business term that has become especially prominent in the internet and technology industries. A 运营 role in a Chinese company typically involves managing user growth, content, social media, and community engagement. The compound 运营商 (yùnyínshāng) specifically refers to telecom carriers or platform operators.

Compare with 经营 (jīngyíng), which has a broader sense of running a business including strategic decisions, while 运营 focuses more on the day-to-day operational side.

Memory Hook

运 (to move/transport) + 营 (to manage/camp) = to keep moving and managing the camp of a business.