直播 (zhíbō)

直播 refers to broadcasting content in real time without pre-recording, a concept that has expanded dramatically with the rise of social media and e-commerce livestreaming in China.

Meanings

[verb] to broadcast live; to livestream
[noun] live broadcast; livestream

Example Sentences

这名主播每天晚上通过直播向粉丝展示新产品。 Zhè míng zhǔbō měitiān wǎnshang tōngguò zhíbō xiàng fěnsī zhǎnshì xīn chǎnpǐn. This streamer showcases new products to fans every evening through live broadcasts.

该体育赛事将在多个平台上进行全程直播。 Gāi tǐyù sàishì jiāng zài duō gè píngtái shàng jìnxíng quánchéng zhíbō. The sporting event will be livestreamed in full on multiple platforms.

直播带货已经成为中国电商领域的重要销售模式。 Zhíbō dài huò yǐjīng chéngwéi Zhōngguó diànshāng lǐngyù de zhòngyào xiāoshòu móshì. Livestream shopping has become an important sales model in China's e-commerce sector.

政府会议对外进行了网络直播，提高了透明度。 Zhèngfǔ huìyì duìwài jìnxíng le wǎngluò zhíbō, tígāo le tòumíngdù. Government meetings were livestreamed publicly, improving transparency.

那场演唱会的直播吸引了超过三千万观众在线观看。 Nà chǎng yǎnchànghui de zhíbō xīyǐn le chāoguò sānqiān wàn guānzhòng zàixiàn guānkàn. The concert livestream attracted more than 30 million viewers online.

他利用假期进行了一次环球旅行直播，引发广泛关注。 Tā lìyòng jiàqī jìnxíng le yī cì huánqiú lǚxíng zhíbō, yǐnfā guǎngfàn guānzhù. He conducted a round-the-world travel livestream during the holidays, attracting widespread attention.

Collocations

Collocation	Meaning
直播带货 (zhíbō dài huò)	livestream commerce/shopping
网络直播 (wǎngluò zhíbō)	online livestream
直播平台 (zhíbō píngtái)	livestreaming platform
进行直播 (jìnxíng zhíbō)	to conduct a livestream
直播间 (zhíbō jiān)	livestream room/studio
体育直播 (tǐyù zhíbō)	sports live broadcast

Usage Notes

直播 is composed of 直 (direct/straight) and 播 (to broadcast). It contrasts with 录播 (lùbō, recorded broadcast) or 回放 (huífàng, replay). The concept has been transformed by mobile internet in China, where 直播带货 (livestream commerce) became a dominant e-commerce channel.

In digital contexts, 直播 often implies an interactive format where viewers can comment and interact in real time. The term 主播 (zhǔbō, host/streamer) is derived from it.

Memory Hook

直 (straight/directly) + 播 (to broadcast) -- broadcasting directly without delay -- live broadcast.